There are a few certainties in life: death, taxes and the need for a good haircut. Luckily for Winters, Elevate Barbershop has joined Main Street’s all-star lineup to keep the community looking as fresh as the produce its known for.
Although the Winters Barber Co. has closed its doors, one of its barbers — Miguel Fierros — is keeping its spirit alive by opening the doors of his new barbershop, Elevate. Born and raised in Winters, cutting hair is a passion Fierros picked up one day and never let go of.
“The first time I grabbed the clippers was 11 years ago when I was in high school. I started just messing around with the clippers with my brothers and something about it felt right, so I just kept doing it. It’s weird to explain, but it just clicked,” Fierros said explaining how he discovered his craft. “As far as I know, I’m the first barber in the family. I asked my parents if there were any others in the family and they just said, ‘No, you’re the only one. We don’t know where you got it from.’”
Now with years of experience under his belt, Fierros’ dream of being a barber/business owner in his hometown is finally coming to fruition.
“I’ve always had that dream of owning my own shop. Specifically in Winters, because it’d be great to be part of the community where I grew up. I guess I was just waiting for the right time,” said Fierros. “Something I’ve always wanted was a shop with big windows because I love the idea of people walking by, seeing me work and seeing the shop that matches my vision and style. It just came together because I got an opportunity to get this building on Main Street, and what do you know, big windows and it just worked out.”
Fierros isn’t alone in realizing his dream, however. The other barbers from the Winters Barber Co. — who also happen to be good friends and apprentices of Fierros — will be joining him as will the lessons of business ownership he picked up from his old boss Willis Jimenez, who will also join him.
“I’ve been used to just renting a chair, doing my work and heading home. So, I asked Willis questions and for tips and he helped me out with that and showed me the responsibility that comes with it,” said Fierros. “You’re never really off now that you’re the owner. I’m not just cutting hair, I’m making sure there’s stuff in stock, that the bills are paid. Willis just really helped me learn all that.”
To Fierros, ‘Elevate’ is more than just a cool brand name. It’s more of a lifestyle, where one elevates every aspect of life. Whether it’s at work, with fitness or anything else, Fierros’ aim to elevate goes hand-in-hand with adapting to whatever comes one’s way and pushing the boundaries.
“For me, to elevate is with my barbering. I’m always asking myself how can I be better — how can my shop be better? We’re always learning and getting better and taking our skills to the next level,” Fierros said explaining how Elevate’s atmosphere and services will help it stand apart from other barbershops. “We have precise barbers, and it’s more than giving a haircut for us, it’s an art form. Any new style that comes up, we’re learning how to do it and adapting to it and growing.”
With a soft opening on April 1, Elevate Barbershop is ready to raise people’s standards of what haircuts should be. One can visit the shop at 30 Main St. and stay up-to-date with the barbershop on their socials by searching @_elevatebarbershop on Instagram and ‘Elevate Barbershop’ on Facebook.