The Winters Express brought on a new City staff writer and created opportunity for new digital engagement with the community.
In mid-October, the Express hired Katherine Simpson as the City Staff Writer. Simpson is responsible for covering the City of Winters City Council and Planning Commission meetings, as well as other City and community-related news.
Simpson has been freelance writing for the Express as a correspondent reporter on educational and City related topics for the last year. She said she is excited to join the Winters Express so she can better get to know the community she has been reporting on.
“So many of the issues taken up by the City of Winters directly affect residents, and I’m excited to share those impacts with citizens who wouldn’t normally attend a city council or planning commission meeting,” Simpson said.
Simpson has experience as a radio reporter and has enjoyed reporting character-driven stories that delve deeply into the history and people of a region.
“I’m excited to bring these skills to the rich community of Winters,” Simpson said.
“Katie has a great talent for news writing and I’ve appreciated working with her this last year,” said Crystal Apilado, Express Editor-in-Chief. “I’m looking forward to seeing how she crafts her place in the community as a staff writer.”
Let her know about City related happenings and ideas at email@example.com
The Express made shifts on the editorial team so Staff Writer Aaron Geerts will have time to dedicate to creating and developing more engagement opportunities within the community. Geerts, a 2009 Winters High School graduate, was hired on as a staff writer in November 2019 and started off his career reporting on sports and feature articles.
Geerts will be taking on more feature articles, a role on the social media team, and has been tasked with helping to create webisodes featuring events, notable happenings and leaders in the community.
“Digitization is like breathing new life into this age-old medium, and it’s going to be a fun challenge revamping how people engage with the Winters Express,” Geerts said. “I spent the better part of the last decade working at ad agencies, PR firms and digital marketing agencies, so an opportunity to bring my experience back to Winters and come up with unique, new ways to interact with people is a dream-come-true for a creative weirdo like myself.”
Geerts’ experience in creating and executing pod casts was initially attempted in early 2020, but the coronavirus pandemic shut down efforts. Apilado said he will be a key-player in helping to bring the Express community engagement to the next level.
“I’m excited about the possibilities now at our fingertips to help be a voice and share stories from our community beyond a printed article,” Apilado said. “Aaron’s experience in production and his creativity are a great value to help me reach my vision of what the Express will be able to offer to Winters.”
Geerts said he is all ears for any suggestions Winters residents may have for digital content topics. Send him ideas at firstname.lastname@example.org.
“Both Aaron and Katie have demonstrated professionalism as journalists and a passion for writing. The Express will not only benefit from their new roles on staff, but will better serve the Winters and Western Yolo communities,” Apilado said.