Starting next week, you may begin to notice a few key letters missing from your favorite brands’ logos. But don’t worry – it’s not a mistake. It’s a part of the International Missing Type campaign in which blood donation organizations across the globe unite to promote awareness around the need for blood donation.
The global outreach starts Monday, June 11 to draw attention to how a shortage of As, Bs and Os – in the alphabet or in blood supply – can have dramatic effects.
And in the case of blood donations, a shortage of any blood type could be particularly worrisome for the 4.5 million Americans who have a lifesaving blood transfusion each year.
While the campaign originally started in the United Kingdom in 2015, this year Northern California is excited to participate in the International Missing Type campaign – and BloodSource is asking local businesses and media outlets to join us in dropping the As, Bs and Os from their logos for this special event.
“We are excited to bring the global movement drawing attention to the urgency of donating blood to Northern California,” said Erin Frye, Marketing Manager at BloodSource. “Participating in this special outreach is an opportunity to highlight the importance of blood donation and show that we care about the health and well-being of our community.”
If you are interested in participating, please contact 916-453-3677 for more information and to join our list of local partners. For more information on the Missing Type campaign, visit missingtypeus.org.