Business owners shift thinking to help their community

Lester Farms Bakery is selling basic essentials like flour, eggs and butter to help support the community during the pandemic. Photo by Crystal Apilado/Winters Express

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It’s a familiar phrase that applies to life in the current business world: Adapt or become irrelevant. All local businesses are meeting the current challenge—whether it be brew pubs serving pot pies to yarn shops doing phone orders and curbside delivery. In the spirit of surviving the current business mass extinction event, several local businesses are moving their business model to a whole new level. At Eagle Drug, prescription delivery was always something they provided. And, now, they can add Easter basket maker/delivery to their resume. The baskets, along with delivering everything they sell, was Eagle Drug’s way of helping provide necessities to the community as it shelters in place, owner Jodie Becker said. Many would also add Carla Wroten’s merchandise to the “necessity” list. Wroten, who owns Steady Eddy’s Coffee House with her husband Jamel, decided what better way to face a pandemic than with coffee and wine.  Thus, she and Chris Turkovich, of Turkovich Family Wines, created AM/PM Self Isolation Packs—the packs include wine and coffee (the PM packs include decaf coffee). “It is a fun little package,” Wroten said. “It is the best of both worlds.” With the fifth week of shelter in place looming, the world seems to be out of eggs and flour—Lester Farms Bakery to the rescue. The local bakery is offering these staples and sugar and butter—and the cookie-making kit staple—on their online store “It is our way to help out the community,” Manager Jessica Carrion said. With more than 70 orders in their first two days of offering the staples, the bakery is clearly filling a need. For one local business owner, doing the right thing had nothing to do with sales. Peter Mahli, owner of Subway, gave away dozens of eggs to those who needed them. “I saw on Facebook that people needed eggs, so I messaged them and asked them how many they needed,” he said. Mahli gave the eggs away, because “it was the right thing to do,” he said. Mahli’s Turlock neighbor is an egg producer and offered eggs to Mahli. “I tried to keep it pretty low key, I didn’t want to interfere with those selling eggs,” he said. For these businesses, and every Winters business, a customer is a neighbor and community is what makes Winters strong.]]>

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