Off Script: Our choices matter, shop local

Support Local Journalism


Our local shopping options have certainly grown over the years. 

When I was in high school I often found myself at Eagle Drug finding gifts and cards for any celebration. I definitely took for granted the luxury to have a small store that had a little bit of everything within walking distance. It was literally just beyond my backyard fence.

The shock from the loss of Eagle Drug still stings. I was in the downtown area on Thursday and noticed the signage panel had been removed from the frame. That felt like a band-aid torn off too soon.

I urge you all to shop and dine local, especially right now. We are at a point past encouraging.

Our small town businesses, both restaurants and retail, are in great need of our support. It may not seem like one person alone can make a difference, but I have seen our community move mountains for each other when we all work together.

Our local business owners are all making great efforts to provide products and services within the guidelines they are handed.

On Thursday I browsed through Pacific Ace Hardware, The Winters Collective and The Flying Pig for secret Santa gifts. I’ve been inspired by Steady Eddy’s new online shop The Yolo Boutique. I’ve browsed online at Preserve, Ficelle, Patio 29 Distillery, Berryessa Brewing, Berryessa Gap and Turkovich Family Wines for gifting ideas for myself.

I challenge you to get creative with gifting this year to help support local businesses. A post from Hotel Winters to #treatyoself led to discussions at my house about gifting a staycation, which led to talk of macaroons from Carboni’s Ristorante’s market and massage therapy at ZenTerra.

Our selection of in-town shopping has a wide range of choices. The amount of local collaboration opportunities is truly an opportunity I can get behind to support.

Spread Good Cheer
The Winters Chamber of Commerce had to shutter the Annual Tractor Parade. In its place they’re working to create a new celebration of a tractor decoration competition. They’ve ordered at least 100 plywood tractor cutouts from the Winters High School Ag program. Businesses, residents and organizations can sponsor a tractor for $50, decorate it and compete for cash prizes.

The Winters Chamber is also encouraging the town to light up Winters. Our Chamber Executive Director wants the town to show up on space satellite images. Everyone is being encouraged to decorate their yards or front windows with lights and other holiday decorations.

I’ve seen that a lot of people already started decorating before Thanksgiving because of the feeling of joy associated with this time of year. The Express is hoping to capture some of these displays for an upcoming edition. If you’d like to make sure we include your display, send us an email at with your information so we can add you to our list.

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