Express launches Complete Subscription and Membership option

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A signup form is available at wintersexpress.com/signup for existing Print and Digital subscribers to gain an account that grants complimentary web access to non-premium content.

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Digital or Print Subscription to the Express costs $25/year, with a shipping charge for postal customers. (The Digital Edition is a high-resolution PDF version of the Print Edition, delivered by email.) Now, in addition to these two subscriptions, the Express offers a third, Complete Subscription, positioned to provide Winters-focused content developed exclusively for the web. Customers who want web access without a Digital or Print Edition can subscribe to a Membership plan for $5/month. A Member can upgrade to a Complete Subscription — which includes a subscription to either the Print Edition or Digital Edition — at any time. Effective immediately, most Express content remains free, some will be limited to Subscribers (Print, Digital or Complete) and other premium content such as video will be available exclusively via www.wintersexpress.com on the web. Paywalled content will require a username and password to login. Existing customers who take the paper at home or online can take advantage of their complimentary web access after signing up for a digital account login at wintersexpress.com/signup. After sign up, during the month of February, Print and Digital subscribers who want to access premium digital content can upgrade their subscription for $25. “We’re reaching more people than ever and much of what we do will remain free,” says McNaughton Newspapers Chief Technology Officer Taylor Buley. “The biggest change will be the development of new digital products to compliment and expand on our print coverage.” As part of its expansion into video, the Express has tapped photographer Rosemary Hemenway to join staff. Hemenway previously worked with staff in a freelance and then intern role. In addition to newly developed content like video, archival content is increasingly being made available online. An Archive Daypass is now available to facilitate online access to historical Express content archives. “The Express archives provide a wealth of information on local history,” says Express Editor-in-Chief Emma Johnson. “My hope is that amateur historians, genealogists and anyone hoping to learn more about Winters will benefit from greater access to these archives.” “Good local journalism depends on payment from subscribers whether it’s in print or online,” says Foy McNaughton, chief executive and owner at McNaughton Newspapers, the family media company that manages the Express. “Good journalism doesn’t come free.” “With new Express news products like our weather page, the 2018 Voter Guide and our increasingly frequent videos, Express staff has shown that it can provide not just a great local newspaper but so much more,” says Buley.]]>

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